Planning a Crowdfunding Campaign
The past year has seen a multitude of successful crowdfunding
campaigns by our Hello Stage community -
some of our members even managed to support a
couple of their projects this way.
For many classical musicians, crowdfunding a CD
is seen as an important marketing step
as well as
one that enables them to pre-sell their
merchandise and interact with their most
loyal fans through creative 'meet and greet' experiences.
With careful planning, a crowdfunding
campaign not only enables you to extensively
promote your project within a set time frame, but also to further grow and develop your fanbase.
To reap the full benefits of crowdfunding, and having unfortunately seen a couple of projects which did not meet their financial goal, here are some tips on the actual planning process:
- Create a timeplan which includes the deadlines and to-do lists leading up to the start of the crowdfunding project
You will need to write the crowdfunding texts and get them translated and proof-read,
think up realistic perks that work for your fans, record a video for your campaign, get in touch with possible sponsors and make a very realistic plan of how many supporters you need for the amount money which you are aiming to raise. This is a time-consuming process which requires a lot of organising! You might also need the help of professional translators, photographers and camera professionals so don't forget to plan these extra costs and manpower involved!
- Don't forget to announce your project on your social media channels before the campaign launches!
A great way of giving your fans a "heads-up" is to mention your upcoming campaign in your newsletter. You might also want
to spread the word by
with a few posts on facebook, or even document it with a photo diary of the planning process - whatever feels right for you.
- Reach out to your most loyal supporters personally
Whether it's friends and family, colleagues, sponsors - take the time to meet and talk about your project, why it matters to you and why you would value their support: apart from showing your genuine passion, the feedback you receive will be vital in planning your crowdfunding campaign.
- Listen to your community and plan your perks and rewards carefully
Do your research and try to come up with rewards that offer benefits to both parties - your audience will appreciate exclusive deals, signed or personalised merchandise and opportunities to book you for an exclusive performance with a chance to sit down and get to know you afterwards. If you teach, offering workshops or lessons at a
special price will also interest many of your students! Get creative and don't be afraid to offer a couple of jokers too - whether its cooking dinner, going for a hike, a night in town together with loyal fans, don't be afraid to share your personal side too!
Are you currently planning a crowdfunder? Share your campaign in the comments below!