FAQ -Why do I Need a Good Photo / Video Material?
Your photo is the first thing your audience
(and I am counting promoters, opera companies and
orchestras into this category as well)
will notice about you - either on
your HELLO STAGE profile, a homepage, a
poster or in the programme book.
This is what everybody sees before they even
have heard you play or sing one note.
So your photo is the image they have of you and
let’s face it - it will even influence the way
they are going to listen to you.
As you know, HELLO STAGE is at the IAMA conference
in Utrecht right now. As they kindly
invited me to take part at the panel discussion
'Shake It Off: Artist Management',
I needed a new photo for the conference brochure.
I was telling myself all the key bullet points
an artist should go through when looking at
getting a new headshot
(or video material for that matter) done:
* What is message you want to capture in a photograph?
(What image do you want to create for yourself
and your music?)
* Be authentic! Don’t try to do
something which is not you just
because it seems to the latest trend -
in other words: Don’t focus on what everybody else does. Stay focused on you!
* Do not include things because, “it looks good.”
Focus on your face, your position,
the clothes you wear, your shoes
(and in your case: your instrument):
every little detail counts!
* ask the photographer to make sure the photo
„works“ in colour as well as in black & white
as you don’t know what your promoter might prefer.
Often they need it in colour for brochures and posters
but it will end up in b/w in the programme book.
If you only supply it in b/w it might not be
included in other material or will look very
odd next to colour photos your colleagues
* when reviewing the photos also think
about what it will look like when it is cut
down to just your face.
Very often there is only very limited
space next to your biography
in a programme book and rather than printing
the whole photo, it will be reduced to
stamp size and will only show your head,
so the audience can still recognize you.
I was very lucky that
had time for me in Berlin last month
(you can see the results of our session right here).
Simon is not only a wonderful Bariton but he also
is an amazing photographer specializing in
portrait photography for singers, conductors,
musicians and actors.
Although based in Berlin, Simon travels the world to
shoot with artists
(psst, there are a few amazing new photos of Joyce DiDonato coming up… watch out!).
Being a supportive husband
(his wife is a singer & HELLO STAGE member too)
and devoted dad, the whole family often travels
together. So keep an eye on his whereabouts and
catch him somewhere near you -
they are in the States regularly and can be found
all over Europe.
But he is not the only HELLO STAGE member to turn to in need of new visual material:
The former artist managers, Simon Wall and
Hannah Taylor, established
in 2011 providing
promotional film and photography services
to the arts industry.
They have invented something wonderful
- the 'Multi Artist Filming Days',
normally taking place every month,
producing performance films for singers and soloists
in a cost effective way, without compromising
on quality. You will walk away with 3-4 high
definition performance films with commercial
quality audio. Of course they are also available
for filming on a larger scale - filming whole concerts,
feature films as well as documenting recording
sessions or projects. TallWall Media is going
to be at the IAMA as well, so I am very
much looking forward to seeing Simon in a few hours,
who flew in direct from Seoul where he
has been working with a cellist.
Bettina Mehne manages
the relationships with Artists, Ensembles,
their Managements as well as Promoters on HELLO STAGE.
She toured Orchestras around the world,
worked for London and Germany based Managements,
took care of Die Deutsche Kammerphilharmonie Bremen
as their Artistic Manager and headed
the Artistic Planning at the Wiener Konzerthaus for six seasons.
Follow Bettina on Twitter
- you can also
always reach out to her at email@example.com