We all know HELLO STAGE’s favorite color ( and yours too ;) - tell us, why orange?
Orange is a very warm and energetic color.
So, it is a personal statement but also a statement of
how I see HELLO STAGE. For me nothing
is more important than the warmth shared between people,
friends, and family.
I see it is a wonderful gift that I was given
the energy to make an impact in my professional life.
At HELLO STAGE we care for our members.
We see ourselves as an online network with a personal touch.
But the team has also the energy to have a positive impact
on the classical music world in general.
And we love the energy of our members being out
there and mesmerizing their audiences with wonderful music.
There is no other color which could symbolize that better
What was the best advice a teacher ever gave you?
Don’t wait ten years but do it now!
One of my mentors
told me that when I was deliberating whether I should consider
becoming Artistic Director and CEO of the Wiener Konzerthaus or not.
I felt that it might be a position better at a
later stage in my career.
But my mentor clearly told me that we should
take opportunities presenting ourselves otherwise
they might be wasted. And he was right. Without
six exciting years at the Wiener Konzerthaus I would
have never had the opportunity to found HELLO STAGE.
if there is something you really want to do, do it now and
How has the classical music scene changed in the last decade with the development of social media?
The classical music scene has changed a lot over
the last decade not only, but also because of social media.
We see a development away from the 19th century elitist and
almost catholic model of celebrating classical music as an
act of worship to a much more honest and passionate embrace
of an amazing art form.
We see artists using social media
and other technology tools to pull
down barriers between their audiences and them and to
focus on the music itself, not the religious service around it.
The potential social media has for a highly fragmented
but strongly passionate community such as classical music has
just been tapped in. Much more is to come,
especially if more and more of us understand
how important it is to embrace the community with
the #classicalbuzz and not only broadcasting one’s own achievements.
What do you think is the most important trait of a successful artist in today’s modern world?
First of all, an artist needs to be among the best on her
Then comes the artistic personality.
If you have the ability to play well you also need to
have something to say. The best technique does not help
if you play empty notes.
Thirdly, musicians in today’s world have the greatest
opportunities to manage their careers because of technology.
They need to embrace these opportunities not being afraid of
the world out there. I also recommend that they stop
dreaming of having a manager who does everything for
them except being on stage.
Only 1% of all musicians have a manager.
And the best relationships between managers and
artists still require artists to work closely with their managers.
How much time should an artist spend every day on social media daily, in your opinion?
Practicing and rehearsing needs to take up
the majority of the day.
Nevertheless the business side including social
media should be part of a daily routine.
Half an hour to two hours a day for the business
side should be enough if done daily.
But with all the practicing and developing the business side of
your career, you should ensure that you find a peaceful
time every single day. A time to reflect and recharge.
Think about what Alfred Brendel said:
„Silence is the essence of the music itself, the vital ingredient that makes it possible for the music to exist at all."
The new HELLO STAGE fan module promises to give classical
musicians a unique way to interact with their fans.
Just how important are true fans for a classical musician?
Just last week a friend of mine told me that he
would love to bring his son to a concert of percussion
star Martin Grubinger in Vienna. But whenever he reads
about it the concert has already happened.
He does not have the time to surf the web for information on
upcoming concerts. This would be like the search
for a needle in a haystack.
With the fan module my friend can register
as a fan of Martin Grubinger.
He will then receive information about upcoming concerts
of Martin Grubinger in his area with a link to book tickets.
Take that thought a step further -
whom would artists reach out to for crowdfunding their
next recording? Who would be the people most interested in
buying the next CD? Having direct access to your fans
is a critical success factor.
And HELLO STAGE provides just that in an efficient
and fan friendly way.
Name the best places for an espresso in Vienna, San Francisco and New York!
Vienna: the HELLO STAGE office -
if you don’t find the best espresso there you will find at
least the most interesting discussions about the world of
Palo Alto: The Blue Bottle at Hana Haus
with the best Espresso Avocado by far - and you can
sit in the sunny court yard in the middle of Palo Alto
New York: Zibetto
without a doubt - real Italianita in the middle of Manhattan incl. real fresh Grapefruit juice and the cornetti.
San Francisco: Chantal Guillon
- the espresso there is only an excuse to eat one of
these amazing and fresh macarons...
You can follow and become a fan of Bernhard Kerres on Hello Stage!