Talent Alone Is Not Enough
Google “classical musician for hire,” and you get 185,000 results. That’s a lot of competition. So how can you stand apart? First, it’s important to understand that, even with all those fish in the sea, you can still create a successful music career you love.
It all starts with what makes you unique. The goal isn’t to be someone who is good at what you do; the goals is to be the only one who can do it. Here are a few ways you can make yourself memorable. First, don’t be afraid to turn some people off. If you try to be everything to everyone, you’ll find that you become a watered-down version of yourself. Second, think about what makes you distinctive. Is it how you engage with your audience? The diversity of your ensemble? Is it that you specialize in a different type of music? Find an area where you rise above the rest. Strengthen that area and learn how to communicate about it.
Remember, what sets you apart must be something you can easily describe to a presenter. Translate your natural talent into your “unique factor,” and you’ll quickly find yourself unstoppable.
Who comes to your mind as a classical musician who is undeniably unique?
Jennifer Rosenfeld and Julia Torgovitskaya work with successful, driven musicians who are looking for a high standard of support to push past their plateaus and bring their big ideas into reality. The focus of their company iCadenza is to help emerging and seasoned
musicians grow their careers without sacrificing
their other dreams.
Don’t miss their book,
Awakening Your Business Brain: An iCadenza Guide to Launching Your Music Career.